Benno

Benno

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To understand Benno Bikes you first have to understand its founder and CEO, Benno Baenziger.


When he co-founded Electra and created America’s most sold bicycle, the Townie, Baenziger would go to the beach path and observe people riding their bikes for hours, sketching their silhouettes. For his eponymous electric bike brand, Baenziger’s creative approach is no different. Every eBike starts out as an honest sketch.

We first met Baenziger in 2015 and instantly clicked. Well recognized and respected in the industry for his eTility concept, we’re proud of our relationship with a designer unafraid to take a different approach.

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“We’re in a pioneering stage of the electric bike industry,” Baenziger said. “It’s the most creative area in the bike business right now. There’s nothing set, there’s no rules, there’s so many things you can define. That really motivated me to jump in.”

– Benno Baenzinger



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Benno Baenziger designs as much for himself as he does his customers, by designing bikes he would want to ride. With the understanding that the only person he truly knows and understands is himself, it’s just one of the ways he comes out with an honest product: “There’s honesty in that design process,” Baenziger says.








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Browse our selection of Benno eBikes, and if you have any questions, please don’t hesitate to reach out. Just fill out this form with your query and one of our Matchmakers will get back to you shortly.