Spurcycle combines modern engineering and classic materials, crafting beautifully functional products for the daily cyclist. The promise to be lighter, faster, and stronger is for other brands to trumpet. Spurcycle simply intends anything they design to be a lasting favorite among daily cyclists. Of course, that’s not an easy mark to hit. Concepts for our bell project began after crossing a crowded Golden Gate Bridge over many sunny weekend mornings. Sketches and models evolved over more than a year of iteration in our prototype shop before all the details were dialed.